Google Business Profile Audit Tool

Score your Google Business Profile completeness and get a prioritised action list to rank higher in Google Maps.

Free Tool

Google Business Profile Audit

Check your Google Business Profile completeness. Tick off what you've already done to get your optimisation score.

Tick everything you've completed on your Google Business Profile

Business Name+10pts

Use your exact legal/DBA name

Primary Category Set+12pts

Choose the most specific category

Address Verified+10pts

Must match your physical location exactly

Phone Number Added+8pts

Use a local number, not a toll-free number

Website URL Added+8pts

Link to your homepage or landing page

Business Hours Set+10pts

Include holiday hours and special hours

10+ Photos Uploaded+15pts

Include exterior, interior, and product/service photos

Business Description Added+8pts

750-char description with keywords

5+ Google Reviews+12pts

Respond to every review — positive or negative

Regular Google Posts+7pts

Post at least once per week

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