Cookie Policy
This Cookie Policy explains how DigiSutra Solutions ('we', 'our', or 'us') uses cookies and similar tracking technologies on digisutrasolutions.com. By using our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time through your browser settings or our cookie consent manager.
01.What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is used.
Cookies may be 'session cookies' (temporary, deleted when you close your browser) or 'persistent cookies' (remain on your device for a set period or until manually deleted).
In addition to cookies, we may use web beacons, pixels, local storage, and similar technologies that serve similar purposes to cookies.
02.Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function without them.
- →Session management and security tokens
- →Load balancing and server routing
- →Cookie consent preferences storage
- →Form submission security (CSRF protection)
2. Analytics & Performance Cookies
These cookies collect information about how visitors use our website — which pages they visit, how long they stay, and any errors encountered. All data collected is aggregated and anonymous.
- →Google Analytics 4 (GA4): Tracks page views, session duration, traffic sources, and user behaviour
- →Google Search Console: Helps us understand how our site performs in search results
- →Hotjar (if enabled): Session recordings and heatmaps to improve user experience
- →Vercel Analytics: Performance and speed monitoring
3. Marketing & Targeting Cookies
These cookies track your browsing across websites to enable us to deliver targeted advertising and measure campaign effectiveness.
- →Google Ads conversion tracking and remarketing
- →Meta Pixel (Facebook & Instagram) for ad attribution
- →LinkedIn Insight Tag for B2B campaign tracking
- →Google Tag Manager for managing all tracking scripts
4. Functional Cookies
These cookies allow the website to remember your preferences and settings to provide enhanced, personalised features.
- →Language preferences
- →Dark/light mode settings
- →Form auto-fill preferences
- →Chatbot session continuity
03.Specific Cookies We Use
- →_ga, _ga_XXXXXX — Google Analytics 4 (2 years): Distinguishes unique users and tracks sessions
- →_gid — Google Analytics (24 hours): Distinguishes users across sessions
- →_gat — Google Analytics (1 minute): Throttles request rate
- →_gcl_au — Google Ads (90 days): Conversion tracking between Google Ads and site analytics
- →_fbp — Meta Pixel (90 days): Facebook advertising attribution and remarketing
- →li_fat_id — LinkedIn Insight (7 days): LinkedIn ad conversion tracking
- →cookie_consent — Our site (1 year): Stores your cookie consent preferences
- →XSRF-TOKEN — Security (session): Cross-site request forgery protection
04.Third-Party Cookies
Some cookies on our website are set by third-party services. These third parties have their own privacy policies and cookie policies, which we encourage you to review:
- →Google Analytics: policies.google.com/privacy
- →Google Ads: policies.google.com/privacy
- →Meta (Facebook/Instagram): facebook.com/policy.php
- →LinkedIn: linkedin.com/legal/cookie-policy
- →YouTube (for embedded videos): policies.google.com/privacy
We do not control these third-party cookies and are not responsible for how these third parties use the information they collect.
05.Managing Your Cookie Preferences
You have several options for managing cookies:
Browser Settings
Most browsers allow you to view, manage, delete, and block cookies. Note that blocking all cookies may prevent some parts of our website from functioning correctly.
- →Google Chrome: Settings → Privacy and Security → Cookies and other site data
- →Firefox: Options → Privacy & Security → Cookies and Site Data
- →Safari: Preferences → Privacy → Manage Website Data
- →Microsoft Edge: Settings → Privacy, search, and services → Cookies
- →Opera: Settings → Privacy & Security → Cookies
Opt-Out Links
You can opt out of specific tracking tools using these links:
- →Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- →Google Ads personalisation: adssettings.google.com
- →Meta Ad preferences: facebook.com/help/568137493302217
- →LinkedIn ad opt-out: linkedin.com/psettings/guest-controls/retargeting-opt-out
- →Network Advertising Initiative: networkadvertising.org/choices
- →Digital Advertising Alliance: youradchoices.com
Our Cookie Consent Manager
When you first visit our website, you will see a cookie consent banner. You can use this to accept all cookies, reject non-essential cookies, or customise your preferences. You can revisit your preferences at any time by clicking 'Cookie Settings' in the footer.
06.Cookies and Data Protection
Where cookie data constitutes personal data under applicable law (such as GDPR or India's DPDP Act), we process it in accordance with our Privacy Policy and relevant data protection legislation.
For EU/EEA visitors, we obtain your consent before setting any non-essential cookies (analytics, marketing, functional). You have the right to withdraw this consent at any time.
Cookie data retained by third-party services is subject to their respective privacy policies and data retention schedules.
07.Do Not Track Signals
Some browsers offer a 'Do Not Track' (DNT) feature that signals to websites that you do not want your online activities tracked. Our website currently does not respond to DNT signals as there is no universal standard for interpreting them.
However, you can use the opt-out mechanisms described in Section 5 to limit tracking on our website.
08.Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use, changes in applicable law, or other operational, legal, or regulatory reasons. When we make material changes, we will update the 'Last Updated' date and notify you through our website.
We encourage you to review this policy regularly to stay informed about our cookie practices.
Questions About This Policy?
If you have any questions, concerns, or requests regarding this policy or your personal data, please contact our team: