Privacy Policy

01.Information We Collect

We collect information that you provide directly to us and information collected automatically when you use our services.

• →Contact and identification data (name, email, phone, company)
• →Technical data (IP address, browser, device type, operating system)
• →Usage data (pages visited, time on site, click patterns)
• →Marketing preferences and communication history
• →Transaction and billing information for services
• →Project-related data you share for campaign management

02.How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, communicate with you, and comply with legal obligations.

• →Deliver and manage the digital marketing services you have engaged us for
• →Process transactions, send invoices, and manage billing
• →Respond to your inquiries, comments, and service requests
• →Send promotional communications, newsletters, and marketing updates (with your consent)
• →Analyse website usage to improve user experience and site performance
• →Prevent fraudulent transactions, monitor against theft, and protect against criminal activity
• →Comply with applicable laws, regulations, and legal obligations
• →Enforce our Terms of Service and other agreements
• →Conduct research and analytics to improve our services and business operations

We process your personal data on the legal basis of contractual necessity (to fulfil service agreements), legitimate interests (to improve services and prevent fraud), legal obligation (compliance with applicable laws), and consent (for marketing communications).

03.Sharing of Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties for their marketing purposes. We may share your information in the following circumstances:

• →Service Providers: Third-party vendors who assist in operating our website, conducting business, or servicing clients (e.g., hosting providers, payment processors, analytics tools, email service providers)
• →Business Transfers: In connection with any merger, acquisition, or sale of company assets, your information may be transferred
• →Legal Requirements: When required by law, court order, or government authority
• →Protection of Rights: To protect the rights, property, or safety of DigiSutra Solutions, our clients, or others
• →Professional Advisors: Lawyers, auditors, and other professional advisors under confidentiality obligations
• →Advertising Partners: Aggregated, anonymised data may be shared with advertising partners for campaign optimisation

All third parties with whom we share data are bound by appropriate confidentiality agreements and are not permitted to use your personal information for any purpose other than providing services to us.

04.Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• →Client data: Retained for the duration of the service relationship plus 7 years for legal and tax compliance
• →Marketing opt-ins: Until you unsubscribe or withdraw consent
• →Website analytics data: Aggregated after 26 months; individual sessions deleted after 14 months
• →Financial records: Retained for 7 years as required by Indian tax laws and accounting standards
• →Communication logs: Retained for 3 years to resolve disputes and support requests

When your data is no longer required, we securely delete or anonymise it in accordance with our data retention and destruction procedures.

05.Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• →Right of Access: Request a copy of the personal data we hold about you
• →Right to Rectification: Request correction of inaccurate or incomplete data
• →Right to Erasure ('Right to be Forgotten'): Request deletion of your personal data under certain circumstances
• →Right to Restriction: Request that we restrict processing of your data in certain situations
• →Right to Data Portability: Receive your data in a structured, commonly used format
• →Right to Object: Object to processing of your data for direct marketing purposes
• →Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• →Right to Lodge a Complaint: File a complaint with the relevant data protection authority

To exercise any of these rights, please contact us at Info@digisutrasolutions.com. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.

06.Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities on our website. For detailed information about our use of cookies, please refer to our Cookie Policy.

• →Essential Cookies: Required for the website to function properly
• →Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics 4)
• →Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
• →Preference Cookies: Remember your settings and preferences for future visits

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. Our Cookie Policy provides detailed information on managing your cookie preferences.

07.International Data Transfers

DigiSutra Solutions operates globally and your information may be transferred to, stored, and processed in countries other than your country of residence, including India, the United States, the European Union, and other regions where we or our service providers operate.

When we transfer data internationally, we implement appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission, ensuring your data receives the same level of protection regardless of where it is processed.

By using our services, you acknowledge and consent to the transfer of your information to countries which may have different data protection laws than your country of residence.

08.Security of Your Information

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

• →SSL/TLS encryption for all data transmission
• →AES-256 encryption for stored sensitive data
• →Multi-factor authentication for all employee system access
• →Regular security audits and vulnerability assessments
• →Access controls limiting data access to authorised personnel only
• →Employee training on data protection and security practices
• →Incident response procedures for data breach notification

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

09.Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at Info@digisutrasolutions.com.

10.Compliance with Applicable Laws

DigiSutra Solutions complies with applicable data protection laws including:

• →India's Information Technology Act, 2000 and IT (Amendment) Act, 2008
• →India's Digital Personal Data Protection Act, 2023 (DPDP Act)
• →General Data Protection Regulation (GDPR) for EU/EEA residents
• →California Consumer Privacy Act (CCPA) for California residents
• →Other applicable regional and national data protection regulations

Our Data Protection Officer can be reached at Info@digisutrasolutions.com for any compliance-related queries.

11.Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

• →Updating the 'Last Updated' date at the top of this policy
• →Sending an email notification to registered users or clients
• →Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes constitutes acceptance of the updated policy.