Industry Insights

Research & Analysis You Can Act On

Original reports, benchmark data, and expert analysis — all drawn from real campaigns managed across our 500+ client portfolio.

Research & Analysis by DigiSutra

Original research, benchmark data, and expert analysis — all based on real campaign data from our 500+ client portfolio.

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Research Report
May 2025 · 18 min

State of Digital Marketing in India 2025

Our annual survey of 500+ Indian marketing professionals reveals the channels with the highest ROI, the biggest challenges brands face, and where budgets are shifting in 2025.

Key Findings
167% of Indian brands increased digital marketing budgets by 30%+ in 2025
2WhatsApp Marketing overtook Email as the highest-ROI channel for D2C brands
3AI-assisted content creation is used by 54% of digital teams
4Short-form video (Reels, Shorts) delivers 3× more reach than static content
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Expert Analysis
Apr 2025 · 14 min

AI in Marketing: What Works, What Doesn't, What's Next

After running 200+ AI-assisted campaigns in 2024, here's our honest assessment of where artificial intelligence genuinely improves marketing performance — and where human judgement still wins.

Key Findings
1AI-generated ad variations outperform human-written copy in 62% of A/B tests
2Performance Max AI bidding reduces CPA by average 24% vs. manual bidding
3AI content without expert editing has 40% lower E-E-A-T scores on Google
4AI excels at optimisation; humans still win at strategy and brand storytelling
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Industry Report
Mar 2025 · 12 min

The Social Commerce Revolution: How Brands Are Selling on Social in 2025

Social commerce in India is projected to reach $37 billion by 2026. We analyse which platforms, content formats, and audience segments are driving the highest conversion rates.

Key Findings
1Instagram Shopping converts 2.8× better than Facebook Shop for fashion brands
2Live commerce events generate 6× higher conversion than static product posts
3User-generated content in ads reduces cost per purchase by 42%
4WhatsApp Commerce drives the highest average order value among all social channels
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Strategy Guide
Feb 2025 · 16 min

SEO in the Age of AI Search: Adapting to Google's Generative AI Results

Google's AI Overviews are reshaping SEO fundamentals. Here's how brands can maintain and grow organic visibility in a search landscape increasingly dominated by AI-generated answers.

Key Findings
1Pages featured in AI Overviews see 32% increase in branded search queries
2E-E-A-T signals now account for estimated 35% of ranking factors
3Long-form content (2,500+ words) is 3× more likely to appear in AI Overviews
4FAQ schema markup increases AI Overview citation rate by 58%
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Benchmark Data
Jan 2025 · 10 min

Email Marketing Benchmarks India 2025: Open Rates, CTR, and Revenue

Based on 1.2 billion email sends across 200+ clients in 2024, here are the definitive email marketing benchmarks by industry, email type, and send time for Indian audiences.

Key Findings
1Average email open rate in India: 28.4% (up from 24.1% in 2023)
2Personalised subject lines increase open rates by 47% across all industries
3Tuesday 10am–12pm is the highest-performing send window for B2B
4Welcome email sequences generate 12× the revenue of standard campaigns
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Data Study
Dec 2024 · 11 min

The WhatsApp Marketing Opportunity: Data from 100M+ Messages

We analysed 100 million WhatsApp marketing messages across 180 brand campaigns to identify the message types, timing, and audience segments that drive the highest open rates and conversions.

Key Findings
1Image-based broadcasts achieve 12% higher CTR than text-only messages
2Messages sent between 6–8pm drive 3× higher response rates
3Personalised product recommendation messages convert at 18% average rate
4Chatbot-first conversations reduce support costs by 62% while improving CSAT